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| MicroPRINT
was key in the implementation of this new customized marketing program
for my clients, and is totally committed to our success. – Ready Productions Project Manager |
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 Personalized Printing: Automotive Dealers with Ready Productions |
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 Ready Productions is a marketing agency servicing automobile dealerships. By offering a wide variety of marketing programs, they help automobile dealerships generate new business. One of the many effective services they offer is developing and launching innovative direct mail programs. MicroPRINT approached Ready Productions about ways to increase the response rates on their automotive mailers.  MicroPRINT was able to use digital printing technology to personalize the communications beyond the name and address. Using a design file from Ready Productions, MicroPRINT printed customized mailers to each recipient of the mailing program. By printing personalized messages and specific images based on a prospect’s purchasing history, MicroPRINT created mailers tailored to each prospect in the mailing. MicroPRINT printed the mailers in full color instead of the usual black and white.  My automotive clients love the higher response rates they're getting from the variable data printing provided by MicroPRINT. They are generating more traffic to their dealerships and are selling more cars. My clients are able to track the response to this program since their customers bring in and present their letters and dealer checks when buying their cars. |
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Open Monday through Friday 8am - 5pm | Directions to our facility