 |
 |
|
| |
Personalized Printing Overview
MicroPRINT can help clients deliver customized communications
with text and graphics selected for each individual recipient.
How do we do this? Our clients simply provide us with a Quark file.
Next comes either a client supplied database or a database from our
list partner. The deeper the database reaches into each recipients
purchasing history, demographics or personal interests, the more effective
this technique of one to one communication will be. We help our clients
every step of the way.
For example, a client may want:
 |
customers who have not made a
purchase in the past 6 months to get offer A, and all other
customers to get offer B. |
 |
or customers who have
bought a specific product to get a message about the latest
product and customers who have never bought be given an overview
of the company and shown a variety of products. |
In addition to direct mail pieces, MicroPRINT can help client customize
membership cards, presentation folders and brochures.
Clients that have used our personalized printing service report significantly
higher response and sales activity since their communications are
more targeted and relevant to the recipients.
|
 |
|
|
 |
|